VIDEO PRODUCTION QUESTIONNAIRE
Every video project is unique, and these foundational questions are designed to guide you through conceptualising and realising your video’s potential. By addressing these points before engaging with AddVenture Media, you ensure a smoother process and a final product that truly represents your vision.
Should you require further guidance or need assistance starting your project, do not hesitate to consult with us at AddVenture Media to strategise and develop your video production plans effectively.
This information will streamline your thoughts and clarify your requirements prior to reaching out to us.
1. Objective of the Video:
What are the core goals for this video? For instance, our aim is to craft a video that showcases the core values of our organisation and bolsters our credibility.
2. Target Audience:
We begin by crafting buyer personas – these are idealised, generalised profiles of our potential customers – prior to launching the video production process for our clients.
Consider the following:
• What challenges does your audience face?
• Is your buyer persona a decision-maker, influencer, or neither?
• What motivates your persona to watch this video?
These considerations are crucial in understanding the kind of video you need and how to tailor your message to engage your audience effectively.
3. Principal Messages:
Prior to conducting interviews for testimonial videos, it’s vital to do some groundwork to pinpoint the messages you wish to convey. Identifying up to three primary messages and ensuring they are succinct and impactful will aid in educating, inspiring, or influencing your viewers.
4. Desired Timeline:
We typically follow a standard timeline for delivering videos. Should you require a quicker delivery, we can expedite the process by simplifying the project scope. On the other hand, more complex visions may require additional time to bring to fruition.
5. Budget Considerations:
The complexity of your video project influences the budget. Early communication of your budget constraints is crucial as it affects the resources required, including time, personnel, and equipment, additional assets like audio licensing or location permissions which in turn determines the overall cost.
6. Strategic Alignment:
If your video is part of a broader campaign or strategy, informing us early on allows us to align our efforts effectively to enhance efficiency.
7. Measurement of Success and ROI:
Defining the metrics for success – be it video views, product demonstrations, sales, or donations – is essential. Each goal demands a tailored strategy to optimise the video’s impact. Consider employing SMART goals to outline your objectives clearly:
• Specific
• Measurable
• Achievable
• Results-focused
• Time-bound
8. Emotional Impact:
Determining the emotional response you wish to evoke in your audience is key. Whether it’s inspiring them to make a donation or motivating a purchase, the intended emotional impact should guide the creative direction of the video.
According to a study by OkDork, which analysed the emotions elicited by the most shared online content, the predominant feelings were awe, laughter, and amusement, among others. This highlights how various emotions can resonate differently across audiences.
9. Visual Elements:
While specifics will be refined during pre-production, early identification of essential scenes, events, or individuals is important for scheduling and planning the shoot effectively.
10. Spokespersons and Casting:
Consider alternatives to traditional choices like C-suite executives for your video’s spokespersons. Often, individuals who work closely with your services or products can more authentically convey the impact of your organisation.
11. Interview Questions and Scripting:
Crafting effective interview questions and scripts is a collaborative process. It’s important to focus on open-ended questions and remain attentive to potential follow-up questions that could elicit more detailed responses.
12. Approval Process:
If your organisation requires multiple levels of approval, it’s advisable to incorporate additional days into your timeline to ensure no delays. Designating a primary contact for revisions can streamline the approval process.
13. Location Considerations:
Whether on location or in a studio, the choice of shooting environment should reflect your organisation’s ethos while considering practical aspects like noise and space requirements.
14. Video Hosting and Distribution:
Planning for how the video will be used – whether on social media, at events, or in email campaigns – is crucial for determining the hosting and distribution strategy. Tailoring the format and editing style according to the platform and objectives can maximise the video’s effectiveness.